Even though I left IGN/GameSpy nearly 6months ago - I am still bound by a confidentiality agreement and can't say anything about the details of the IPO. Fortunately, I forgot them all because I never thought that it would happen ;-)

I've seen both sides of the PR experience, companies make vague statements, customers guess, and "industry experts" are usually wrong. What's a reporters to do but (subconsciously) speculate based on an inaccurate remark accidentally made.
I remember on a few occasions crt complained after being interviewed that the interviewer took a choice "wrong quote" that had absolutely NOTHING to do with the interview as the one line that was attributed to him in the article.

Since I can't say anything, here are a few of the more interesting, entertaining, and mildly informative news posts on the subject.

Great Hill Partners - Mar 22, 2005
IGN Entertainment Inc. has come on the block and could fetch from $600 million to more than $800 million

GameJournalism Mar 23, 2005
Gaming portal IGN is talking to suitors, and could be sold for between $600 to $800 million, the Wall Street Journal reports this morning

Gamasutra Jul 13, 2005 - free reg
The company's IPO filing reveals "we have experienced losses every year, including a net loss attributable to holders of common stock of $18.9 million in 2004 and $3.4 million in the three months ended March 31, 2005. As of March 31, 2005, we had an accumulated deficit of $23.3 million." However, the IPO for IGN Entertainment is expected to amount to as much as $200 million in common stock. The company is to be listed on Nasdaq under the symbol IGNT.

Gamers Jul 13, 2005
IGN owners Great Hill partners were recently looking for someone to purchase the company, and then priced IGN for over $800 million dollars

IGN Press Release Jul 13, 2005
IGN Entertainment is selling all of the shares in the proposed offering.

IGN Corporate History
Very entertaining. Since victors write the history books, I can't blame them to much - it is their site an all.
Wow, I guess this will be Mark Jung's second Initial Public Offering (IPO) with the same company?
That sort of logic may give you an ice cream headache, but that's ok - you'll live.

Gamseindustry.biz - July 15, 2005
This isn't the first time that IGN has been listed on the stock market - the company, then called Snowball.com, was originally NASDAQ-listed in March 2000 under the symbol SNOW, which was changed to IGNX after a major business reshuffle and name change in May 2002.
However, it was delisted in August 2003, when the firm was acquired by a group of investors in a transaction that brought the group private

I wonder where the other Mark is? Being the founder of GameSpy and selling it for a butload of cash to IGN over a year ago I imagine that he's hanging out somewhere in the Mediterranean right about now.

I think he could afford it - well, maybe not, after the very generous stock options that he gave employees (thanks Mark!), taxes and the lawyers, and paying off of original investors and other minority shareholders
IGN's IPO SEC Filing
In March 2004, we acquired GameSpy, a leading online entertainment and technology company serving video game enthusiasts and game developers, for a cash purchase price of $53.3 million

In fact, read all the filings IGN/Snowball ever submitted to the SEC here

To all my GameSpy friends, may your options vest early and not be tarnished by golden handcufs.